濟(jì)南宣傳片拍攝這些點(diǎn)你都清楚嗎？

　　現(xiàn)如今在這個流量至上的時代，如何拍好一部宣傳片來吸引流量已經(jīng)成為了重中之重的問題。今天小編來教你拍好宣傳片所需要的一些思路，抓緊學(xué)習(xí)起來吧！01定位

　　In this era where traffic is paramount, how to make a good promotional video to attract traffic has become a top priority. Today, the editor will teach you some ideas needed to shoot a good promotional video. Hurry up and learn! 01 Positioning

　　在拍攝宣傳片的時候首先明確自身的定位，這樣既能在內(nèi)容上有層次性和邏輯性，又能在感官上給觀眾耳目一新的體驗(yàn)。 例如給博物館去拍攝，就要把片子拍出歷史感，讓每一幅畫面都給人濃濃的歷史的氣息。給商場去拍攝，就要把商品的獨(dú)一無二特點(diǎn)拍攝出來，顧客感到眼前一亮，自然而然就會花錢去買。其次就是做好定位。

　　When shooting promotional videos, it is important to first clarify one's own positioning, which can provide a layered and logical content, as well as a refreshing sensory experience for the audience. For example, when shooting for a museum, it is necessary to create a sense of history in the film, so that every image gives a strong sense of history. When taking photos for a shopping mall, it is important to capture the unique features of the products. When customers feel impressed, they will naturally spend money to buy them. Next is to do a good job of positioning.

　　(1)反向定位。傳統(tǒng)的定位觀眾早已看膩，這時可以嘗試反向定位來吸引觀眾的注意力，變相的引起重視。?(2)擴(kuò)散性的定位。在進(jìn)行定位時要找好新的角度，要比較好的來注重下功效和定位，從而引起顧客廣泛的共鳴和需求感。?在找好了定位之后，宣傳片就有了靈魂，就有了如同畫龍點(diǎn)睛般的效果。

　　(1) Reverse positioning. The traditional positioning of the audience has already become tired of it. At this point, you can try reverse positioning to attract the audience's attention and indirectly attract attention. (2) Diffuse positioning. When positioning, it is important to find a new perspective and focus on the effectiveness and positioning, in order to create a broad resonance and sense of demand among customers. After finding the right positioning, the promotional video has a soul and a finishing touch like effect.

　　02整體時長?拍攝宣傳片的時候一定要把握好宣傳片的時長，根據(jù)不同的受眾群體以及甲方的要求來進(jìn)行拍攝。常規(guī)的公司宣傳片時長分為5秒、10秒、15秒、30秒等時間段，宣傳片時間太長的話會導(dǎo)致浪費(fèi)廣告資源、觀眾看著也沒有新鮮感，時間太短的話容易造成公司宣傳片信息量過大、廣告信息繁雜表達(dá)不暢。? 所以在拍攝的時候控制好宣傳片的時長才能達(dá)到事半功倍的效果。

　　When shooting promotional videos, it is important to grasp the duration of the video and shoot according to different audience groups and the requirements of the client. The regular duration of company promotional videos is divided into time periods of 5 seconds, 10 seconds, 15 seconds, 30 seconds, etc. If the promotional video is too long, it will waste advertising resources and the audience will not feel fresh watching it. If the time is too short, it can easily cause the company promotional video to have too much information, and the advertising information to be complex and difficult to express. So controlling the duration of the promotional video during filming can achieve twice the result with half the effort.

　　03鏡頭語言?鏡頭語言是指通過鏡頭的拍攝來推動故事情節(jié)的發(fā)展，用鏡頭去“講話”。在拍攝宣傳片的時候采用升降鏡頭的方法去拍攝的話能給觀眾更好的代入感以及更豐富的視覺感受，多機(jī)位的拍攝更能推動故事情節(jié)的發(fā)展，能更好的通過多層次、多方面的來表達(dá)所拍攝的主題。 在拍攝商品等宣傳片中采用不同的拍攝手段，例如“推、拉、搖、移、跟”。豐富的鏡頭語言能更好的豐富畫面中的內(nèi)容，同時也能展現(xiàn)出拍攝者的技術(shù)功底。

　　03 Camera Language Camera language refers to the use of the camera to drive the development of the story plot and to "speak" through the lens. When shooting promotional videos, using the method of raising and lowering the camera can give the audience a better sense of immersion and richer visual experience. Multi camera shooting can better promote the development of the story plot and express the theme of the shoot through multiple levels and aspects. Using different filming techniques such as "pushing, pulling, shaking, moving, and following" in shooting promotional videos for products. Rich camera language can better enrich the content in the picture, while also showcasing the photographer's technical skills.

　　04全面精準(zhǔn)的解說詞

　　04 Comprehensive and accurate commentary

　　在宣傳片中解說詞的地位無疑是至關(guān)重要的，好的解說詞能調(diào)動人物情緒，使觀眾更好的沉浸在宣傳片之中，同時能推動劇情的發(fā)展，讓故事本身去打動觀眾，增強(qiáng)故事的代入感。在拍攝例如美食類型的宣傳片的時候，精準(zhǔn)而又豐富的解說詞能更好的增加代入感，甚至單聽解說詞也能有畫面感。所以在拍攝宣傳片的時候，好的解說詞能給人帶來更豐富的聽覺感受。

　　The position of commentary in promotional videos is undoubtedly crucial. Good commentary can mobilize the emotions of characters, immerse the audience better in the promotional video, and promote the development of the plot, allowing the story itself to touch the audience and enhance the sense of immersion in the story. When shooting promotional videos for food genres, precise and rich commentary can better enhance the sense of immersion, and even listening to the commentary alone can create a visual effect. So when shooting promotional videos, good commentary can bring people a richer auditory experience.

　　還不知道怎么拍攝宣傳片有求必應(yīng)，有問必答找我們量身定制屬于您的主題宣傳片

　　I don't know how to shoot promotional videos yet. If you have any requests or answers, come to us to customize your own themed promotional video

　　本文由  濟(jì)南宣傳片拍攝 友情奉獻(xiàn).更多有關(guān)的知識請點(diǎn)擊  http://www.cecesclosets.com/  真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻(xiàn).敬請期待.

　　This article was filmed in a promotional video in Jinan, showcasing friendship and dedication For more related knowledge, please click http://www.cecesclosets.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.