做抖音就是理解底層邏輯，吃透平臺算法！

很多人就是還沒搞清楚平臺規(guī)則和算法，就急沖沖地開始做內(nèi)容、發(fā)視頻，但忙活一通后發(fā)現(xiàn)瀏覽量就那么幾十個，點贊的還都是親朋好友，怎么想也不知道是哪里出了問題。

Many people rush to create content and post videos before fully understanding the platform rules and algorithms. However, after getting busy, they find that the browsing volume is only a few dozen, and the likes are all from family and friends. No matter what they think, they don't know where the problem lies.

抖音是一個去中心化的平臺，這就意味著任何一個賬號都有曝光的機會。

Tiktok is a decentralized platform, which means that any account has the opportunity to be exposed.

為了讓你創(chuàng)作的內(nèi)容，推送給精準(zhǔn)的目標(biāo)用戶群體，就必須要搞清楚抖音的算法機制，并且利用好它。

In order for your content to be pushed to accurate target user groups, you must understand the algorithm mechanism of Tiktok and make good use of it.

所以在真正開始做抖音運營前，先把下面這幾種抖音算法機制摸清、吃透，再開始好好做內(nèi)容也不遲。




Therefore, it is not too late to understand the following Tiktok algorithm mechanisms before starting Tiktok operations.

①流量池算法：抖音流量池有多個流量層級，且逐級遞增當(dāng)一個內(nèi)容發(fā)出后，系統(tǒng)優(yōu)先會推薦到初始流量池，當(dāng)初始流量整體數(shù)據(jù)較好時，系統(tǒng)就會把內(nèi)容放入更高一級流量池，以此類。

① Flow pool algorithm: The Tiktok flow pool has multiple flow levels, and increases gradually. When a content is sent, the system will recommend it to the initial flow pool first. When the overall data of the initial flow is good, the system will put the content into a higher level flow pool.

②標(biāo)簽算法：抖音會給所有的用戶和內(nèi)容都打上標(biāo)簽，然后將兩者的標(biāo)簽進(jìn)行匹配，相同標(biāo)簽的“用戶”和“內(nèi)容”才會匹配到一起。

② Label algorithm: Tiktok will label all users and content, and then match their labels, so that "users" and "content" with the same label can be matched together.

③鐵粉算法：發(fā)布的短視頻內(nèi)容會優(yōu)先展示給鐵粉，再根據(jù)鐵粉對視頻的喜愛程序，決定短視頻是否能進(jìn)入到更大的流量池。

③ Iron Powder Algorithm: Short video content published will be prioritized for display to fans, and then based on fans' liking for the video, it will be determined whether the short video can enter a larger traffic pool.

④賽馬機制：抖音會匹配同等級別創(chuàng)作者發(fā)的內(nèi)容和你的內(nèi)容進(jìn)行PK，綜合數(shù)據(jù)更高的將獲得更高等級流量推薦。

④ Horse racing mechanism: Tiktok will match the content sent by creators of the same level with your content for PK, and those with higher comprehensive data will get higher traffic recommendations.

⑤熱門算法：當(dāng)一條短視頻爆了之后，就會被推薦到非常大的流量池中，此時無論你的抖音賬號興趣標(biāo)簽是什么，都可能收到這條短視頻的推薦。

⑤ Popular algorithm: When a short video bursts, it will be recommended to a very large traffic pool. At this time, no matter what the interest tag of your Tiktok account is, you may receive the recommendation of this short video.

怎么踩熱門詞的方法與技巧，我在前一篇文章就詳細(xì)聊過。

I have discussed in detail the methods and techniques for stepping on popular keywords in my previous article.

⑥用戶協(xié)同算法：用戶協(xié)同算法機制是指，A和B用戶的后臺標(biāo)簽喜好差不多，抖音就會猜測，A用戶喜歡的內(nèi)容，B用戶也可能喜歡。

⑥ User collaboration algorithm: User collaboration algorithm mechanism means that user A and user B have similar background tag preferences, and Tiktok will guess what user A likes, and user B may also like.

⑦時間/地域算法：短視頻推薦會隨著時間/地域的不同而改變。

⑦ Time/Region Algorithm: Short video recommendations will change with different times/regions.

⑧付費推薦算法：我們根據(jù)賬號需要，花錢購買付費流量讓原本看不到你短視頻的用戶看到你的短視頻，常見的比如Dou+、千川。……

⑧ Paid recommendation algorithm: Based on the needs of the account, we spend money to purchase paid data so that users who originally couldn't see your short videos can see them, such as Dou+and Qianchuan