抖音短視頻發(fā)布的技巧讓您快速漲粉！

一個(gè)視頻是否會(huì)爆？

Will a video explode?

只需要在發(fā)布視頻1小時(shí)后，看播放量能否達(dá)到5000，點(diǎn)贊高于50，就知道是否能上熱門了？

Just one hour after publishing the video, see if the playback volume can reach 5000 and likes can exceed 50, and you will know if it can become popular?

而上不了熱門的最大原因是內(nèi)容不夠好。

The biggest reason for not being popular is that the content is not good enough.

像內(nèi)容沒(méi)有滿足觀眾心理需求；選題沒(méi)有切入大部分用戶的痛點(diǎn)；不要盲目創(chuàng)新，亂跟熱點(diǎn)，反而導(dǎo)致視頻節(jié)奏混亂。

Content that does not meet the psychological needs of the audience; The topic did not address the pain points of most users; Don't blindly innovate and follow hot topics, which can lead to chaotic video rhythm.

短視頻播放量低的原因有哪些？如何提升播放量呢？幫大家總結(jié)了，6個(gè)影響短視頻播放量的因素，教你如何提高播放量。

What are the reasons for the low playback volume of short videos? How to increase the playback volume? I have summarized 6 factors that affect the playback volume of short videos and taught you how to improve it.

完播率

Completion rate

完播率是指視頻的播放完成率，即能夠完整看完的人數(shù)比重。比如有100個(gè)人刷到了你的視頻，但從頭到尾看完的只有65人，那你這條視頻的完播率就是65%。

The completion rate refers to the completion rate of a video, which is the proportion of people who can watch it in its entirety. For example, if 100 people have watched your video, but only 65 people have watched it from start to finish, then the completion rate of your video is 65%.

對(duì)于短視頻運(yùn)營(yíng)來(lái)說(shuō)，比較正常的完播率一般在15%~20%左右。

For short video operations, the normal completion rate is generally around 15% to 20%.

如果一個(gè)視頻，用戶平均觀看時(shí)長(zhǎng)是10秒，那么你想讓視頻有更多完播，可以通過(guò)控制視頻時(shí)長(zhǎng)，預(yù)告視頻內(nèi)容或者增加反轉(zhuǎn)，評(píng)論區(qū)互動(dòng)等去調(diào)動(dòng)用戶繼續(xù)觀看。具體做法，看下圖：

If a video has an average viewing time of 10 seconds for users, you can motivate them to continue watching by controlling the video duration, previewing the video content, adding reversals, interactive comments, and more. The specific method is shown in the following figure:

點(diǎn)贊率

Like rate

點(diǎn)贊率，指某視頻的點(diǎn)贊數(shù)除以該視頻的播放次數(shù)。點(diǎn)贊率反映了用戶對(duì)視頻的興趣。以抖音為例，系統(tǒng)將點(diǎn)贊率低于3%的視頻視為質(zhì)量差，直接影響推薦數(shù)量。

Like rate refers to the number of likes for a video divided by the number of times the video has been played. The like rate reflects the user's interest in the video. Taking Tiktok as an example, the system regards videos with a liking rate of less than 3% as poor quality, which directly affects the number of recommendations.

對(duì)于優(yōu)質(zhì)的熱門視頻來(lái)說(shuō)，點(diǎn)贊率的門檻一般為10%~50%。那些點(diǎn)贊率低于 10% 的視頻是很難成為熱門視頻的。

For high-quality popular videos, the threshold for likes is generally 10% to 50%. Videos with a like rate below 10% are difficult to become popular videos.




第一波的推薦至少在3%-5%，點(diǎn)贊率越高推薦越多。也就是說(shuō)每100個(gè)播放量，至少要有3-5個(gè)點(diǎn)贊。

The first wave of recommendations is at least 3% -5%, and the higher the like rate, the more recommendations there are. That is to say, for every 100 views, there should be at least 3-5 likes.

如何提高點(diǎn)贊率：

How to improve like rate:

將視頻情節(jié)設(shè)置得有趣一些，同時(shí)可以通過(guò)語(yǔ)言在視頻中進(jìn)行引導(dǎo)。

Make the video plot more interesting and guide it through language.

6個(gè)提高點(diǎn)贊的話術(shù)：

6 ways to improve likes:

希望今天的分享對(duì)大家有幫助，給我個(gè)小心心鼓勵(lì)我一下吧！

I hope today's sharing is helpful to everyone. Give me a little encouragement!

點(diǎn)贊關(guān)注，下個(gè)視頻教你XXX。

Like and follow, the next video will teach you XXX.

來(lái)不及看完的雙擊點(diǎn)贊，有時(shí)間慢慢看。

Double click like if you don't have time to finish reading, take your time to read.

這條點(diǎn)贊夠XX萬(wàn)，下一條發(fā)XX/送福利

This like is enough for XX million, the next one will receive XX/receive benefits

這條視頻我是非常真誠(chéng)的在分享，希望大家先點(diǎn)個(gè)免費(fèi)的贊，繼續(xù)往下看。

I am very sincere in sharing this video, and I hope everyone can give me a free like first to continue reading.

最近很多粉絲問(wèn)我XXX，點(diǎn)個(gè)贊繼續(xù)看，我會(huì)告訴你XXX怎么做。

Recently, many fans have asked me XXX, give me a like to continue reading, and I will tell you how to do XXX.

發(fā)布視頻時(shí)選擇帶話題發(fā)布，選擇適合的熱門音樂(lè)，視頻封面凸顯兩點(diǎn)，摸清發(fā)布視頻的黃金時(shí)間段。

When publishing a video, choose to post it with a topic, choose suitable popular music, highlight two points on the video cover, and understand the golden time period for publishing the video.

此外，最重要的還是要滲透用戶生活，內(nèi)容要與用戶密切相關(guān)，可以在各門網(wǎng)站尋找熱點(diǎn)話題，比如熱門電視劇或熱門新聞話題，引發(fā)用戶討論，提高點(diǎn)贊率。

In addition, the most important thing is to penetrate user life, and the content should be closely related to users. You can search for hot topics on various websites, such as popular TV dramas or news topics, to stimulate user discussion and increase likes.

評(píng)論率

Comment rate

評(píng)論率是指評(píng)論人數(shù)除以總觀看人數(shù)。評(píng)論率是與播放量、視頻熱度息息相關(guān)的，評(píng)論率高低都是正常的。比如，你某個(gè)視頻有10個(gè)評(píng)論，同時(shí)有100個(gè)播放，那么評(píng)論率就是10÷100×100%=10%。評(píng)論率表現(xiàn)越好，加權(quán)推薦就越高。

Comment rate refers to the number of comments divided by the total number of viewers. The comment rate is closely related to the playback volume and video popularity, and both high and low comment rates are normal. For example, if a video has 10 comments and 100 views simultaneously, the comment rate would be 10 ÷ 100 × 100%=10%. The better the comment rate performance, the higher the weighted recommendation.

提高評(píng)論率的5個(gè)小妙招！

5 tips to increase comment rates!

視頻末拋出問(wèn)題，在文末或評(píng)論中拋出與視頻內(nèi)容相關(guān)，比較容易回答或者容易引發(fā)爭(zhēng)論的問(wèn)題，引導(dǎo)用戶參與問(wèn)題的回答。

At the end of the video, ask questions that are related to the video content, easy to answer or easily controversial, and guide users to participate in answering the questions.

引導(dǎo)用戶了解更多，提示用戶如果想了解更多內(nèi)容，可以在評(píng)論或私信。但想要使用這一技巧，視頻本身要具有一定的專業(yè)性，否則用戶是不會(huì)買賬的。

Guide users to learn more and remind them that if they want to learn more, they can leave comments or private messages. But to use this technique, the video itself needs to have a certain level of professionalism, otherwise users will not buy it.

善待杠精，對(duì)負(fù)面評(píng)論幽默且有理有據(jù)的回復(fù)，可能會(huì)博得更多用戶的好感和支持。

Be kind to those who criticize you, and provide humorous and well founded responses to negative comments, which may win the favor and support of more users.

有意留下懸念，分享好物時(shí)，在細(xì)節(jié)展示上下足功夫，且不說(shuō)品牌名、價(jià)格、購(gòu)買渠道，引起用戶的好奇心。像美妝博主經(jīng)常用這招，分享好物一頓夸，但又不說(shuō)是什么品牌，怎么購(gòu)買，引得大家在評(píng)論區(qū)各種問(wèn)。

Intentionally leaving suspense, when sharing good items, put in a lot of effort in showcasing the details, not to mention the brand name, price, and purchase channel, to arouse the curiosity of users. Beauty bloggers often use this trick to share good products and praise them, but without mentioning the brand or how to purchase them, it attracts various inquiries in the comment section.

引發(fā)共鳴，找到用戶真實(shí)痛點(diǎn)，說(shuō)出用戶的心聲，解決用戶的困擾，再給出解決方法，從而引發(fā)共鳴，帶動(dòng)評(píng)論互動(dòng)。

Generate resonance, identify the real pain points of users, express their voices, solve their problems, and then provide solutions, thereby triggering resonance and driving interactive comments.

如果內(nèi)容質(zhì)量不高，技巧運(yùn)用地再好，也很難吸引用戶，更別說(shuō)后續(xù)轉(zhuǎn)化了，所有的技巧都是建立在好的內(nèi)容基礎(chǔ)上的。

If the content quality is not high and the skills are used well, it is difficult to attract users, let alone subsequent conversions. All skills are built on good content.

轉(zhuǎn)發(fā)率

Forwarding rate

轉(zhuǎn)發(fā)率是一條視頻轉(zhuǎn)發(fā)的人占看過(guò)視頻總數(shù)的比例。就好比某視頻轉(zhuǎn)發(fā)量是198，播放量是24000，那轉(zhuǎn)發(fā)率就是0.85%。評(píng)論率越好，加權(quán)推薦就越高。

The forwarding rate is the proportion of people who have forwarded a video to the total number of videos they have watched. It's like a video with 198 shares and 24000 views has a forwarding rate of 0.85%. The better the comment rate, the higher the weighted recommendation.

想讓人幫你轉(zhuǎn)發(fā)，首先你就得想清楚，他看你的視頻為什么會(huì)轉(zhuǎn)發(fā)，怎么去激發(fā)他，讓他幫你轉(zhuǎn)發(fā)。

If you want someone to help you forward it, first you need to figure out why they will forward your video and how to motivate them to help you forward it.

為什么轉(zhuǎn)發(fā)？——應(yīng)時(shí)、應(yīng)景、應(yīng)心聲。

Why forward—— In response to the times, the situation, and the voice of the heart.

應(yīng)時(shí)，好比馬上要七夕了……應(yīng)景，年底了要催債了……應(yīng)心聲，走勵(lì)志情感路線。

At the right time, it's like Qixi is coming... At the right time, the debt will be urged at the end of the year... We should follow the path of inspiring emotion.

轉(zhuǎn)發(fā)率對(duì)于還在初級(jí)流量池的作品影響并不大，但想要突破流量層級(jí)，轉(zhuǎn)發(fā)率就是很關(guān)鍵的指標(biāo)。

The forwarding rate does not have a significant impact on works that are still in the primary traffic pool, but in order to break through the traffic hierarchy, forwarding rate is a crucial indicator.

5點(diǎn)建議，提高轉(zhuǎn)發(fā)率！

5 suggestions to increase forwarding rate!

滿足好奇心。

Satisfy curiosity.

與“我”相關(guān)。

Related to "me".

好內(nèi)容不要觀點(diǎn)中庸，要犀利刁鉆。

Good content should not have mediocre viewpoints, but be sharp and tricky.

標(biāo)題要利己，更要利用戶。

Titles should be self serving, but more importantly, they should be user friendly.

為用戶提供談資，幫助用戶表達(dá)想法。

Provide users with discussion materials to help them express their ideas.

收藏率

Collection rate

因此，短視頻平臺(tái)也會(huì)把收藏率作為評(píng)價(jià)內(nèi)容好壞的重要指標(biāo)。

Therefore, short video platforms also use the collection rate as an important indicator to evaluate the quality of content.

用戶收藏了你的內(nèi)容，那么他就有很大幾率會(huì)因?yàn)槟愕膬?nèi)容再次回到平臺(tái)，同時(shí)對(duì)平臺(tái)產(chǎn)生粘性。

If a user collects your content, there is a high chance that they will return to the platform again due to your content, while also creating stickiness to the platform.

如何提高收藏率：

How to improve collection rate:

提升收藏率要考慮提升內(nèi)容的實(shí)用價(jià)值，像提升生活品質(zhì)、提升技能等方向。以干貨內(nèi)容輸出為例，讓用戶感覺(jué)很實(shí)用，并加以提醒“不收藏以后可能找不到了”等。

To increase the collection rate, it is necessary to consider enhancing the practical value of the content, such as improving the quality of life and skills. Taking dry product content output as an example, it makes users feel very practical and reminds them that they may not be able to find it after not collecting it.

數(shù)據(jù)會(huì)說(shuō)話，會(huì)說(shuō)真話。學(xué)會(huì)用數(shù)據(jù)指導(dǎo)改進(jìn)內(nèi)容，才能不斷進(jìn)階。

Data can speak and speak the truth. Learning to use data to guide and improve content is essential for continuous advancement.

轉(zhuǎn)粉率

Conversion rate

路轉(zhuǎn)粉的比例，也就是單條視頻帶來(lái)的新增粉絲率，也是沖擊高級(jí)流量池的關(guān)鍵數(shù)據(jù)。

The proportion of road to fan conversion, which is the new fan rate brought by a single video, is also a key data that impacts the advanced traffic pool.

而關(guān)注率在1%以上就是比較好的視頻數(shù)據(jù)了。保持視頻發(fā)布頻率、創(chuàng)作有趣、有用的視頻都是提升關(guān)注率的關(guān)鍵，不過(guò)一定要保持作品的質(zhì)量。

A video data with an attention rate of over 1% is considered good. Maintaining the frequency of video releases and creating interesting and useful videos are key to increasing attention, but it is important to maintain the quality of the work.

用戶不會(huì)因?yàn)?條作品優(yōu)質(zhì)而關(guān)注你，會(huì)進(jìn)入主頁(yè)，看整體的內(nèi)容，決定是否關(guān)注。

Users won't pay attention to you just because one piece of work is of high quality. They will enter the homepage to see the overall content and decide whether to follow.

賬號(hào)越垂直，越容易漲粉。娛樂(lè)類內(nèi)容雖然容易爆，但是漲粉比例并不高。

The more vertical the account is, the easier it is to gain followers. Although entertainment content is easy to explode, the proportion of followers is not high.

如何提高短視頻轉(zhuǎn)粉率？

How to improve the conversion rate of short videos?

1、個(gè)人簡(jiǎn)介：價(jià)值感更強(qiáng)的個(gè)人簡(jiǎn)介，直擊重點(diǎn)，不啰嗦。

1. Personal profile: A more valuable personal profile that focuses directly on the key points without being verbose.

2、作品封面：封面雜亂不統(tǒng)一很容易讓人反感，同時(shí)會(huì)增加別人了解的時(shí)間成本，轉(zhuǎn)粉率會(huì)降低。

2. Cover of the work: The messy and inconsistent cover can easily make people dislike it, while increasing the time cost for others to understand and reducing the conversion rate.

如何快速提升賬號(hào)權(quán)重：

How to quickly increase account weight:

1、視頻發(fā)布頻次

1. Video publishing frequency

增加視頻的發(fā)布數(shù)量和頻次，建號(hào)初期一天3條視頻，不斷測(cè)試優(yōu)質(zhì)內(nèi)容方向及發(fā)布時(shí)間，在保證作品質(zhì)量的前提下逐步縮減更新頻次，保證一天一條視頻或兩天一條。

Increase the number and frequency of video releases, with three videos per day in the initial stage of account establishment. Continuously test the direction and release time of high-quality content, and gradually reduce the update frequency while ensuring the quality of the work, ensuring one video per day or one video per two days.

2、同行業(yè)爆款選題借鑒

2. Reference for selecting popular topics in the same industry

分析對(duì)標(biāo)賬號(hào)，匯總爆款視頻，看哪個(gè)視頻火，分析“火”的原因，輸出大家都喜歡的內(nèi)容。

Analyze benchmark accounts, summarize popular videos, watch which videos are popular, analyze the reasons for their popularity, and output content that everyone likes.

3、熱點(diǎn)話題，新聞事件二次搬運(yùn)

3. Hot topics, news events, secondary relocation

以賬號(hào)定位為基礎(chǔ)，結(jié)合熱點(diǎn)話題，輸出有爭(zhēng)議性，或者是權(quán)威的行業(yè)事件。

Based on account positioning, combined with hot topics, output controversial or authoritative industry events.

4、持續(xù)進(jìn)行DOU+投放

4. Continuously carry out DOU+advertising

選擇數(shù)據(jù)好的作品，進(jìn)行DOU+投放，增加播放量，尋找目標(biāo)用戶。

Select works with good data for DOU+advertising, increase playback volume, and find target users.

以上就是影響短視頻播放量的6個(gè)因素，以及相關(guān)的優(yōu)化技巧，相信大家按照這些操作之后，播放量會(huì)有所提升。

The above are the 6 factors that affect the playback volume of short videos, as well as related optimization techniques. I believe that after following these operations, the playback volume will be improved.