為什么這么多企業(yè)都會(huì)去選擇做短視頻營(yíng)銷呢？

傳統(tǒng)廣告成本升高：傳統(tǒng)的互聯(lián)網(wǎng)營(yíng)銷廣告有搜索引擎廣告、文字鏈廣告、橫幅廣告等等類型。

The cost of traditional advertising increases: traditional Internet marketing advertising includes search engine advertising, text chain advertising, banner advertising and so on.

由于各平臺(tái)的流量增長(zhǎng)達(dá)到瓶頸，用戶自身認(rèn)知的提高，導(dǎo)致傳統(tǒng)的互聯(lián)網(wǎng)廣告的獲客成本不斷地升高。

Due to the bottleneck of traffic growth of various platforms and the improvement of users' own cognition, the customer acquisition cost of traditional Internet advertising is constantly rising.

流量分散，成交困難：廣告投放渠道越來(lái)越多，從一開始的百度，逐漸增加了巨量引擎、谷歌、騰訊、360、淘寶、快手、知乎等等投放平臺(tái)。




The traffic is scattered, and it is difficult to make a deal: there are more and more advertising channels. From the beginning, Baidu has gradually added a large number of platforms such as engine, Google, Tencent, 360, Taobao, Kwai, Zhihu and so on.

隨著用戶使用的軟件、可選擇的信息獲取平臺(tái)也越來(lái)越多，導(dǎo)致流量逐漸分散，企業(yè)為了增加獲客，需要投放的平臺(tái)也越來(lái)越多。

With the increasing number of software and information acquisition platforms available to users, traffic is gradually dispersed. In order to increase customer acquisition, enterprises need to invest in more and more platforms.

短視頻流量聚焦、成交率高：由于用戶獲取信息的平臺(tái)越來(lái)越多，互聯(lián)網(wǎng)上的信息傳播的越來(lái)越快，用戶的認(rèn)知也大幅度提升，導(dǎo)致成交變得更難。

The short video traffic is focused and the transaction rate is high: as more and more platforms for users to obtain information, the information on the Internet is spreading faster and faster, and users' cognition is also greatly improved, making it more difficult to clinch a deal.

短視頻平臺(tái)通過(guò)視頻，讓用戶“眼見(jiàn)為實(shí)”，更容易獲得用戶的信任，從而提高了企業(yè)的成交率。

Short video platforms use videos to make it easier for users to see for themselves and gain their trust, thereby increasing the transaction rate of enterprises.

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